Simple Alchemy Co

Branding Packaging

Founders Bee & Col of Simple Alchemy Co create sustainable, ethical, and biodegradable home and body products for everyone. The Newberg Oregon based company was looking for a brand refresh that would reflect the high quality and passion behind the products.

Photography: Simple Alchemy Co

Creative Direction: Alison Gardner

Studio: Perspektiiv Design Co.

Original logo

New Design

The color palette forms the backbone of the new brand. Inspired by natural textile dyes, the earthy tones match the nature-friendly ingredients of the products themselves while helping to differentiate the varieties in the lineup.

We developed a system for Simple Alchemy Co’s full plastic-free packaging line including soap, deodorant, lip balm, lotion, and beard balm.

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