La Patroncita
Branding
Menu Design
Merchandise Design
A new venture by Lucy De Leon (owner of Portland standby Salsas Locas), La Patroncita is offering cocktails and upscale Mexican cuisine in the Belmont neighborhood. When creating the branding, our goal was to honor the restaurant’s connection to Salsas Locas and its Latina ownership while keeping a playful tone. The design of the brand became the foundation for the gorgeous pink and green interior decor.
The molcajete (mortar and pestle) in the primary logo illustration is a reference to the molcajete that is the logo of the parent brand, Salsas Locas.
Food & drink menus
Merchandise design
