Logo, apparel, and sticker design for OMNI, a streetwear pop-up shop created by a class of University of Oregon students in 2016. Our team curated each piece of clothing from second-hand stores and elevated them with our own added designs, making each piece a unique object with its own history.
This logo I designed was one of the logos used on the final products.
I went through many logo iterations before landing on the one above–many of which turned out pretty cool. Some of the designs that didn’t make it are below. The idea that each logo aimed at portraying was the journey of each piece of second-hand clothing in the pop-up-shop and how each was hand-chosen and elevated beyond its original potential.
The designs I made for the stickers and clothing items all started out as hand-drawn sketches before becoming digitized and then printed on vinyl.